CHICAGO (July 25, 2025) — The Chicago Sky, in partnership with Mattel, are excited to announce the second annual Barbie Game Day™ on Sunday, July 27, 2025 at the United Center.

As the first team in the WNBA and all of women’s sports to launch a Barbie Game Day™, the Sky continue to lead the way in empowering girls and women through sport, fashion and culture. This year’s event, presented by BMO, will also mark the second WNBA game held at the United Center.

Game Day Highlights:

A special fan giveaway of Barbie Game Day™ pink jerseys featuring the number 20, honoring the Chicago Sky’s 20th Anniversary Season
Halftime performance by rapper and songwriter Lady London
Limited-edition pink Sky merchandise and exclusive posters
Barbie-branded fan giveaways, special effects, activations, and content throughout the arena
Special Barbie-themed photo ops, including the iconic Barbie Box and an opportunity for fans to walk down the pink carpet
A Jr. Game Day Staffer contest to provide opportunities to young talent who will join Sky staff to experience broadcaster, anthem, mascot, and photographer game day responsibilities
Brand Activations Around the Arena:
CoverGirl glam stations
Garrett Popcorn and a Dunkin’ Truck for food and beverages
Activations from Coach, Universal Beauty, D&D, and Pure Fuel

Community Spotlights and Activations:

Pre-game networking event co-hosted by WISE (Women in Sports & Events), an organization focused on uniting empowering women in the sports business industry
On-court recognition of the Kenwood High School girls basketball team, celebrating their 2025 IHSA state championship
Small Business Tabling & Recognition featuring local, women-owned brands:
- Beauty: Lillian Augusta Beauty
- Fitness: Ladies Who Lift
- Art/Entertainment: Women in Music
- General Commerce: Bon Femmes

“This is more than just a game — it’s a celebration of identity, strength, and community,” Chicago Sky Chief Marketing Officer Tania Haladner said. “The Chicago Sky are delighted to partner with Mattel to launch the second consecutive Barbie Game Day™ to celebrate our shared mission of empowering women and girls. We can’t wait to build on last season’s success by launching exciting new Barbie-themed fan activations and performances on a bigger stage at the United Center.”

“We love being part of moments like this; moments where sports, culture and empowerment come together,” said Jennifer Carli, Chief Brand Officer, BMO. “This day reflects our shared commitment to fostering confidence and opportunity for the next generation of athletes and fans.”

Fans are encouraged to arrive early and wear pink to take part in the festivities. Tickets are available now at sky.wnba.com.

For media inquiries or credential requests, please reach out to a member of the Chicago Sky Communications team.

ABOUT MATTEL

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

ABOUT BMO FINANCIAL GROUP

BMO Financial Group is the seventh largest bank in North America by assets, with total assets of $1.4 trillion as of April 30, 2025. Serving customers for 200 years and counting, BMO is a diverse team of highly engaged employees providing a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services to 13 million customers across Canada, the United States, and in select markets globally. Driven by a single purpose, to Boldly Grow the Good in business and life, BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future, and inclusive society.

ABOUT THE CHICAGO SKY

The 2021 WNBA Champion Chicago Sky are a professional women’s basketball team founded in 2005 by principal owner, Michael Alter. The Chicago Sky were the first independently owned women’s professional basketball team to join the WNBA and play at the Wintrust Arena. The season runs from May-September. Call 866.SKY.WNBA or visit sky.wnba.com for more information.

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